You’re in a helicopter flying over a post-apocalyptic, zombie-infested wasteland, heading towards a small outpost of survivors known as Abel Township. Your mission is top secret. All of a sudden, a figure appears out of the woods toting a rocket launcher and shoots your aircraft down. You survive the crash, but hordes of undead are closing in on you from all sides, eager to taste your flesh. There’s only one option: you’ve got to run. Run for your life.
This might sound like the opening sequence of the latest George A. Romero flick, or possibly even the start of some zombie shoot ‘em up game, but it’s actually the opening of a new iPhone sports app designed to help you run faster and for longer. The principle is simple: convince yourself you’re being chased by zombies, gain a quick adrenalin boost, run faster.
Zombies, Run! is primarily an immersive audio experience. You pop in your headphones, open the app on your iPhone and go for a run. While running, you listen to an intricate story written by award-winning novelist Naomi Alderman, detailing your adventures trying to escape the marauding zombie hordes which now dominate the landscape. Those adventures, perhaps unsurprisingly, invariably involve your character running from danger. While fleeing the undead, you collect items, such as medical kits, military equipment and food supplies, which - in classic strategy-game style - can be used to help build your base. This is all great fun, but what really makes this app stand out is its innovative use of the iPhone’s GPS tracking system. While you’re out running, your progress is monitored and the sound of the undead groaning in pursuit is played through your headphones. As the zombies get closer, the sound gets louder and the groans become ever more chilling. You have to run faster to escape. (via CultureLab: Run faster – zombies are chasing you)